On the back of previous logos, which have already been developed. Speaking to Ewan, whilst looking for some quick feedback, he suggested that four logos might not been enough – perhaps a fifth would be beneficial, giving the client more options.
Basing the design from the font Lust Display, which is a very stylised font, very elegant and sophisticated with engaged elements such as the main stems within the typography. I began by making slight adjustments to the type. Lowering the glyph, shifting the baseline, so it sits within the typography. Which allows the 7 to sit in line with the Q, adding some fluidity into the title – rather than a striking cap height number.
I also removed some of the thinner strokes, doing this uses negative space to suggest the shape of the typography. The stronger, thicker lines which still remain hold up the shape of the type – this is successful as the type still legible.
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